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Yahoo-owned Tumblr needs in on livestreaming, and it’s taking a different level than Facebook or Twitter’s Periscope app. Today the site is dispatching a live video include that will give content creators and brands a chance to push their clips to Tumblr.

In any case, not at all like live video on Facebook, Twitter and YouTube, Tumblr does not have an inherent video player. Rather, the site connects to existing YouNow, YouTube, Kanvas and Upclose content that now shows up in dashboards—or sustains of photographs, recordings and GIFs. TechCrunch was first to break the news yesterday.

“As our peers invest in live video, we want Tumblr to serve as the best publishing and discovery platform for the content—no matter where it’s created,” Tumblr said in a statement today.

To share a stream on Tumblr, clients can click a catch from the video application. Once a clasp is shared, Tumblr will convey a push notice inciting individuals to open the application and watch the video, like Facebook Live. The video will likewise stay at the highest point of dashboards so that it’s unmistakable. Every video can likewise be spared as a normal video post that lives on Tumblr.

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