In an exclusive chat with HT, DJ Snake says, “I couldn’t [have] filmed it anywhere else in the world.” Talking about what makes India “so special”, he adds that it’s “the colours, the people, the music, [and] the culture”.

Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for Up & Up), the video of Magenta Riddim follows a squad of firefighters, the pride and joy of their small town, who can’t stop dancing. “I’m proud to say, this is probably my best video ever. I hope you enjoy it,” adds Snake, 31.

The source also reveals that much of the talent and crew involved in the making of the video are local artists who’ve worked in the Telugu film industry. “We worked with the local artists from the area. The idea had to be authentic, and the video had to look original, and that’s why it was a no-brainer to work with them. It was a wonderful time shooting with them,” says the source.

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